The creative idea for the launch of Pixel 6, was inspired by the Material You — the new, highly customizable user interface.

Since Material You embraces emotion and personalization we set out to visually convey the many ways new Pixel phone can become an expression of individuality.

The universal medium of collage was chosen as the technique effective in stills and motion. We've tested it on a series of short vignettes tailored to the different styles, color palettes and objects inspired by diverse group of social influencers.

The collage concept was refined in partnership with Marco Vannini.
Photography shot by David Urbanke with motion by Studio Payne and FOUND Studio.