San Francisco, CA, USA | email@example.com
A natural creative leader, Kasia spent the past 15 years focusing on directing and designing strategy-driven work for Google, Nest, Adobe, Levi’s, eBay, Disney, AXE, Dove, Ancestry.com, Harmon Kardon, 23andMe and more.
Kasia is a powerful verbal and written communicator, effective in rallying a consensus among highly opinionated steak-holders.
Her combined passion for world class design, technology, and storytelling results in memorable, multi-channel experiences that connect brands, products and audiences.
Kasia is senior enough to mentor but willing to roll up her sleeves.
Creative Leadership, Digital Strategy, Product Design, Team Management, Integrated Campaigns, Mobile UX, Ecommerce, Online Community Design, Branding, User Experience, Information Architecture, Art Direction of Photoshoots
NEST / GOOGLE
Creative Lead, Interactive
May 2017 - Present | San Francisco, CA
Leading the team of visual, UI and UX designers and art directors on the interactive team. Responsible for design on Nest.com, emails and digital campaigns.
August 2016 - May 2017 | San Francisco, CA
Design and art direction for Google Brand Studio.
Contract | San Francisco, CA
Creative leadership of creation of Style Guide which redefines the brand esthetic, establishes new visual language and codifies rules for design of multi-channeled assignments for Product and Marketing sectors of the organization.
Creative Director / Advisory Board Member
May 2014 - May 2016 | San Francisco, CA
Lead design for Product, Marketing and Video Content efforts focused on making the StarMaker brand relevant for the global community of music loving teenagers and millenials. StarMake aspires to become a new type of a talent discovery platform. Recent work includes app redesign (iOS and Android), website redesign (in progress), creative direction of music video shoots in YouTube Space LA and creation of the Style Guide.
Freelance Creative Director / Product Designer
May 2013 – May 2015 | San Francisco, CA
Working closely with the CEO on the redesign of the product - a desktop application used by over 15,000+ photographers and publishers worldwide. Brand refresh to elevate the perception and increase chances for acquisition. Design of marketing materials and digital campaigns for industry events and contests. TwoBrightLights was acquired by The Knot (XO Group) in 2014.
Freelance Creative Director / Product Designer
Jun 2013 – Dec 2013 | San Francisco, CA
Creative direction and design of the public website. Brand refresh and product design.
SVP / Executive Creative Director
Oct 2010 – Oct 2012 | San Francisco, CA, USA
I joined Velocidi to lead the digital creative practice and oversee work in the West Region. Highlights include re-imaging digital experience and brand refresh for Torani, redesign of the Facebook tab for Adobe, design and IA for online community hub for Microsoft, campaign identity creation for Ancestry.com and digital campaigns supporting new product launches for La Prairie including video and photo shoots.
VP / Group Creative Director
Aug 2009 – Oct 2010 | San Francisco, CA
Relocated to San Francisco to run creative practice for Edelman Digital, West Region. In less then a year, I grew a full team of designers, copywriters, art directors and IAs. Oversaw projects from strategic planning and ideation to supervising the execution for various major brands: eBay, Adobe, Levi’s, Harman Kardon, Blackberry, Microsoft and more.
Led creative work for Shape What’s To Come – digital campaign promoting a major product launch for Levi’s.
Drove evolution of eBay Fashion through design and strategy of pop culture and fashion blog, first ever contest featuring user-generated content on the site and custom Facebook apps promoting exclusive partnerships with Narciso Rodriguez and Michael Kors.
Led integrated digital campaign for eBay Holidays featuring custom trending tools, geo tracking, social and mobile commerce and unique integration of Twitter feed into a pop up store experience.
Created series of custom tabs, videos and apps to support the launch of Adobe CS5 on Facebook. Collaborated with social media team on strategy and tactics that resulted in increase of Likes from 25K to 1000000 in a span of two months.
Managed digital campaign to support a launch of Quincy Jones Signature Line for AKG. Developed and presented new business pitches for eBay, Norton, Clorox, Blackberry, HP, GoRedForWomen and more.
Sr Digital Art Director
Feb 2008 – Jul 2009 | Chicago, IL
Art directed photo shoot with Lauren Greenfield for National Diary Council’s national youth campaign.
Design and art direction for digital campaigns for Unilever’s AXE Hair, AXE Body Spray, Dove GoFresh, American Heart Association’s GoRedForWomen, National Diary Council’s FuelUpToPlay and Disney Parks’ Share The Magic.
Worked under the leadership of Global ECD on new business development and helped secure 1M digital campaigns for NDC and Disney Parks.
Selected for Edelman’s Leadership Academy at the Kellogg School of Management.
Executive Creative Director
Nov 2007 – Feb 2008 | Chicago, IL
Joined Hamilton to help the transition y from traditional to integrated marketing agency.Led a team of fifteen ACDs, designers, copywriters and producers. Work highlights included promotional campaigns (print, video, and digital) for Abbott Labs, Takeda, BARD, Baxter and more.
Digital Art Director
Sep 2005 – Nov 2007 | Oak Park, IL
Conducted a Branding Workshop leading to the redesign of agency’s identity and digital presence. Served as keeper of the Siren brand standards through creation of the Style Guide.
Designed and presented new identity for American Hospital Association. Created and produced collateral materials including stationary, brochures, business cards, and trade booth design.
Inspired and mentored a team of six designers and developers through weekly creative meetings and ongoing critiques. Managed freelance talent. Provided guidance and quality control, organized brainstorming sessions, built a resource library, and helped with resource allocation and budgeting.
Art direction and hands-on design for numerous creative projects including websites, online communities, 3D Flash animations, and print campaigns for Takeda Pharmaceutical, Abbott Laboratories, and various divisions of Baxter Pharmaceuticals.
Senior Web Designer
Nov 2002 – Sep 2005 | Downers Grove, IL
Lead designer on all online projects, effective in organizing large initiatives involving coordination with internal clients, business owners, programmers, and vendors.
Award winning GUI design for complex multi-functional, transactional B2C and B2B websites for healthcare providers and patients . Close collaboration with business owners and technical leads on IA sessions, creation of paper prototypes and usability testing protocols for a $1,000,000 project. Presented usability test results effectively to client. Collaborated with Razorfish on usability workshops.
Worked closely with business and technical sectors to develop paper and interactive prototypes, site maps, and wireframes with user-centered design in mind. Art direction of photo shoots.
Supported Communications Department, Marketing, and Sales in new business pitches in B2B and B2C initiatives.
FREELANCE ART DIRECTOR
Sep 2001 – Nov 2002 | Chicago, IL
Lead a diverse team of designers and programmers in providing complete online solutions for a variety of financial, electronic, and retail clients.
Covered all aspects of managerial work including oversight of vendors, development of business/marketing plans, and creation of project/time progress reports.
Lead in a website redesign for Chicago Fire. Designed and implemented GUI for a CMS tool created for Chicago Literacy Foundation.
Revolutionized day-to-day operations of Wold Printing Services by creating a robust online administrative center in collaboration with a team of programmers.
Dec 1998 – Sep 2001 | Chicago, IL
Coordinated all design aspects of web and print projects for art, electrical, restaurant, security, and real estate industries.
Participated in exploration of new client-side technologies and content management solutions on a direct basis with individual clients.
Created new corporate identities and enforced appropriate usage of standards for PowerUser Solutions, Genesis Global Group, and LaSalle Leasing Systems.
Worked closely with programmers on creation of templates for inclusion on large data driven PHP3 and SQL sites for Abt Electronics, Gabriel’s Restaurant, AmberJean.com, Hearthstone Realty, and Zipple.com.
INTEGRATED MARKETING SOLUTIONS
1997 – 1998 | Chicago, IL
Collaborated with design team on creation of various integrated marketing projects for sport, retail, and pharmaceutical industries.
Designed logo for Sammy Sosa’s Restaurant.
Created logo purposed for national advertising and merchandising campaign for boxer Pretty Boy Floyd.
Columbia College Chicago
1996 – 2000 Chicago, IL
Individual Painting Show, Fall 1998
Dean’s List: Spring 1998, Fall 1999
English (Fluent), Polish (Native)
Mobile UX/UI Design, Brand Development, Creative Direction, Creative Strategy, Advertising, Digital Marketing, Digital Photography, Information Architecture, Social Media Marketing.