ART DIRECTION / DESIGN
Fuel Up To Play
Online contest promoting fitness and healthy eating among kids in 400,000 schools across the country. In order to get teens to participate, we've created an interactive game where they could score points by reporting their daily activity level and food intake. Kids were able to select from online coaches, learn to make better nutritional choices and score points for physical activity. Participants were able to track results via live updates on a scoreboard. Rewards included a school visit from the NFL player, sports equipment and a complete gym makeover.
Sponsored by the NFL and National Diary Council.