Microsoft Partner Network was looking for ways to build the pre-conference buzz and maintain the post-event momentum for its annual global conference of global developer community.
In response, we've ran a campaign with focus a digital hub, expanded social media presence, interactive and print ads featuring members.
Some of the key components of the campaign:
1. Ad campaign featuring real partners from around the world and their stories of collaboration and success.
2. Early example of integration of the MODERN (previously: METRO) visual language.
3. Poster designs for Ignite the New Era campaign - capturing the momentum of the biggest product launch year in the history of Microsoft, inspiring business growth and collaboration among partners.
4. Email marketing