I led all creative work on the global Father’s Day campaign for Google store, direct response banners, email and social media.
The core idea was to show dads in a candid way of connecting with their loved ones. Google devices help with capturing that moment or enabling a new experience but they’re almost secondary to the dynamic between the people.
We also wanted show to a wide range of dads (grandpas, young dads, dad couples) in a situation or environment that reflects their passion - sunroom, music space, and more.
Photography: Martien Mulder
Styling: Cynthia Hadden / Lyric Productions
Art/Copy: Basic Agency