Creative Lead on Google Store, responsible for all Connected Home products (Nest, Google Home speakers, Wifi, Chromecast and more), global campaigns, emails, social media and direct response.
Since being acquired by Google in 2014, Nest was operating as one of Alphabet’s bets. In 2018, Google announced that Nest will be joining its hardware division.
I oversaw the migration of all Nest-related product pages from Nest.com to the Google Store from the creative/design standpoint.
The goal was to move the content for 14+ product pages into a new, unified design system while refreshing visual assets and minimizing copy changes to avoid delays. This was truly a labor of between highly cross-functional teams: creative, engineering, strategy, product marketing and production.
We executed flawlessly, without escalations and within a tight deadline - just in time for the 2019 Google I/O announcement.