In addition to overseeing global campaigns, CRM and DR, big focus of my role as the Creative Director on Google Store is the Connected Home portfolio including all Nest, Google Home speakers, Wifi and Chromecast.
Since being acquired by Google in 2014, Nest was operating as one of Alphabet’s bets. In 2018, Google announced that Nest will be joining its hardware division.
I oversaw the migration of all Nest-related product pages from Nest.com to the Google Store from the creative/design standpoint.
The goal was to move the content for a total of 300 pages for 12 products, translated into 23 languages in less than 6 months. My focus was to ensure elegant transition of the core overview pages into a new, unified design system while refreshing visual assets and minimizing copy changes to avoid delays. This was truly a labor of love between highly cross-functional teams: creative, engineering, strategy, product marketing and production.
We executed flawlessly, without escalations and within a tight deadline - just in time for the 2019 Google I/O announcement.