Creative direction of Google Hardware’s Sustainability page.

Close collaboration with Industrial Design team under Ivy Ross’ leadership, Chief Operating Officer, Ana Corrales and CSR team to bring this critical initiative to our customers.

Leading the content strategy workshop resulting creation of the story of the Life of a Product from its inception in Mountain View, to its global journey through manufacturing and supply chain to the social impact it has on communities around the world. We wanted to maintain an informative yet humble tone showing the aspects of the problem we didn’t intent to create alongside with remedies in form of clean energy initiatives, using recycled materials, building products for longevity, reparability and reducing waste.

The Google Hardware initiative is supported by and it exists in conjunction with the greater Google Sustainability commitments.

Photography / Sam Kweskin
Video / Ismail Shallis
Agency / HUGE Oakland