CREATIVE DIRECTION / IA / DESIGN
Website redesign concepts for Barilla. One direction focuses on the Italian heritage by putting emphasis on the joy of eating, rustic beauty and the warmth and enticement of the act of communal eating.
The second concept focuses on the simple elegance of pasta shapes by taking minimalistic approach to the UI. It also offers an immediate connection between pasta types and recipes making the UX so much more enjoyable and rewarding.