CREATIVE DIRECTION / PRODUCT DESIGN
In preparation for round C of funding, BandPage needed to elevate their online presence and differentiate itself from other music-tech startups in the Bay Area.
To help with differentiation, I defined and created a Style Guide reflective of brand's bold and honest approach to helping musicians connect to their fans through offering exclusive experiences. In order to elevate the brand I’ve highlighted imagery of big stars like Beyonce, Rihanna, Christina Aguilera, Justin Timberlake, Usher, Bruce Springsteen, Adam Levine who use BandPage to connect to fans in unique way.
I've emphasized company's partnerships with leading social networks and tech giants to increase confidence among members and investors.
I've worked directly with the CEO on highlighting company's culture and ethics in order to reflect the transparency and commitment to the mission of helping musicians grow their careers using digital media.